Jaida is recognised as a visionary leader with a long history of executive leadership, underpinned by agile and comprehensive commercial and financial acumen and political nous. Jaida has spent the last 25 years in complex and challenging C level roles, including: organisational redesign; business, culture and technology transformation; Chief Executive advisory and coaching; and Board advisory, assurance, and capability development roles. Jaida has led, designed and delivered, award winning businesses, models of care, and public private partnerships in multiple sectors including health, higher education, and insurance.